TikTok Benchmarks & Reality Check
TikTok is an interest graph, not a social network. Following count has almost zero correlation with view count. Therefore, paying flat rates based on followers is financial suicide.
The Only Viable TikTok Pricing Model
Because the algorithm dictates reach, you must structure deals as a Base + Performance Bonus (capped). See contract terms for exactly how to write this.
| Metric | Target Range | Notes |
|---|---|---|
| CPM (Cost per 1k views) | $3 - $8 | Lowest of all platforms due to low intent. |
| CTR (Click Through Rate) | 0.1% - 0.5% | Users hate leaving the app. Link-in-bio friction is high. |
| Whitelisting Premium | +20% - 30% | Crucial. Organic reach alone will rarely yield ROI. |
Tool: TikTok Performance Cap Calculator
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Common TikTok Mistakes
- Assuming high followers = high views. Always ask for the median views of their last 30 videos. Check engagement.
- Not getting Spark Ads codes. If you don't run ads behind the post, it will die in 48 hours. Learn about tracking.