Tracking Influencer ROI

If you cannot measure it, you cannot scale it. Creators will report views and likes; you must track clicks, add-to-carts, and CPA.

The Triad of Tracking

Never rely on a single tracking method. A robust system requires three layers:

Unique Promo Codes: E.g., `CREATOR20`. This catches conversions from users who saw the video on YouTube but searched for your brand on Google instead of clicking the link.
UTM Parameters: Essential for Instagram Stories where users actually click links. Append `?utm_source=instagram&utm_medium=influencer&utm_campaign=creatorname`.
Post-Purchase Survey (HDYHAU): "How did you hear about us?" on your checkout page. This catches the dark funnel traffic that misses both promo codes and UTMs (often up to 30% of sales).