Core Metrics & Calculators
Followers do not pay the bills. Here are the only metrics that matter when evaluating an influencer campaign.
CPM (Cost Per Mille)
The great equalizer. How much does it cost to reach 1,000 people? Essential for comparing YouTube against TikTok.
CPA (Cost Per Acquisition)
How much did that actual sale cost you? Requires strict UTM tracking and promo codes. Learn how to track it.
Engagement Rate
High engagement means high audience trust. If engagement is low, the audience is either dead or fake.