Platform Strategies
A TikTok campaign will fail on YouTube. An Instagram strategy will fail on Twitch. Understand the rules of the game before you negotiate.
YouTube
The Search Engine. Highest intent, highest CPM, longest shelf life. Best for complex B2B or high-ticket consumer products.
TikTok
The Lottery. Massive potential reach, lowest intent. Never pay flat rates here; use performance caps.
The Retargeter. Stories convert existing fans well. Reels drive broad awareness. Always demand link stickers.