Engagement Rate Benchmarks (2024)
Engagement rate proves that an audience actually cares about the creator. If a creator has low engagement, they cannot drive action, no matter how many followers they have.
| Platform | Calculation Method | Good Benchmark | Excellent Benchmark |
|---|---|---|---|
| Instagram (In-feed) | (Likes + Comments) / Followers | 2.5% | > 5.0% |
| Instagram (Reels) | (Likes + Comments) / Views | 4.0% | > 8.0% |
| TikTok | (Likes + Comments) / Views | 8.0% | > 12.0% |
| YouTube | (Likes + Comments) / Views | 4.0% | > 7.0% |
Engagement Rate Calculator
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